Unity CEO Predicts Websites Will Mutate to Metaverse Destinations Before 2030


John Riccitiello, CEO of Unity, one of the leading real-time 3D engine providers, has predicted that the internet will become part of the metaverse in the next several years. The executive predicted that most websites will become metaverse destinations and that this change will be mostly completed by the year 2030. However, legacy sites will still be around at the time, according to Riccitiello.

Unity CEO States Internet Will Be VR-Based in the Future

Several companies are now interested in how the metaverse could be a part of our lives in the near future. Unity, a company specializing in providing real-time 3D solutions, has predicted that most of the internet will be metaverse-based by 2030. John Riccitiello, CEO of the company, stated that 2D websites will mutate into metaverse destinations and that these will be interconnected. The CEO made the remarks during a keynote at AWE, an augmented reality event, last week.

Among the web destinations, there will essentially be three kinds, according to the prediction. First, sites that will be fully metaverse-integrated, identified as “places you could live and inhabit.” The second kind will blend real-world locations with extended capabilities, and another class of sites will be just “a little bit of a layer atop today’s world,” augmenting it.

These metaverse experiences will be able to be enjoyed fully with adequate hardware but will also have to adapt to other, less capable hardware like PCs and mobile phones.

Realtime 3D Experiences and the Metaverse

The CEO of Unity also commented on the importance of the real-time characteristic in these metaverse destinations, meaning that each interaction with these worlds is experienced for the first time when it happens, as opposed to movies, where interactions are always the same.

This is where real-time engine providers enter the stage, giving designers the tools to create and enhance such metaverse experiences. In an interview, Riccitiello stated that more than 50% of the real-time 3D experiences in the market are built using Unity’s products. The recent purchases of the company, including the Ziva Dynamics and Weta Digital acquisitions, have the goal of further improving the technology of the company to provide more immersion in its real-time products.

Unity is not the only real-time engine company interested in the metaverse. Its direct competitor, Unreal Engine 5, developed by Epic Games, is also a contender, with the objective of providing high-quality worlds and interactions for metaverse applications.

What do you think about the vision of Unity’s CEO regarding the future of the metaverse? Tell us in the comments section below.

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